Table of content

Key Considerations:

Evaluate the Main Host:

• Understand who the main host of the event is. Consider whether their brand aligns with your company’s image. A strong brand association can amplify your message and reach.

Assess the Core Organiser's Experience:

• Determine the experience and track record of the core organiser. A seasoned organiser can better ensure a smooth and successful event. They are the person in charge and often dictate how the event goes.

Clarify the Event’s Goal:

• Ensure the event has a clear and measurable goal. Align your sponsorship objectives with this goal to maximize the impact of your participation. Who is the event for and whats the intention?

Identify Co-Hosts:

• Look into the number and identity of any co-hosts. Understand their roles and how they might influence the event’s dynamics and audience. Also I would look for events with 5 or less co-hosts so it doesn’t dilute your brand.

Understand What’s in It for You:

• Make sure it’s clear what the event organisers can offer you as a sponsor. This could include brand exposure, speaking opportunities, networking access, contact base etc.

Questions to Ask the Event Organiser

Guestlist Vetting:

• “How are you vetting the guestlist for this event?” Understanding the audience ensures it aligns with your target market.

Pre-Event Content Strategy:

• “What’s the pre-event content strategy?” This will give insight into how the event is marketed and how your marketing efforts can be integrated into this strategy.

Defining Success:

• “What does success for this event look like?” Clarifying this helps you gauge whether the event's success metrics align with your own goals.

Event Approach:

• “What’s your approach when it comes to organising events?” This question will help you understand their planning process, ensuring their approach aligns with your expectations and standards.

Pricing

Event sponsorship packs can sometimes get expensive. As with anything you buy always consider the ROI and make sure you get your moneys worth. Push the organiser to work with you to achieve your event goal.